ISRO on Social Media Misrepresentations

Note: I wrote this on my earlier blog hosted as https://parallelspirals.wordpress.com. I recovered the text from the WayBack Machine. This post appeared on December 17, 2013 as per the permalink. I’m trying to collect here again all my old writings spread on various blogs.

Update: ISRO posted this on their Facebook page earlier on Tuesday which seems to imply that they’re planning to expand their presence on Facebook and Twitter. If true, these fake profiles seem to have done more for public outreach than India’s space enthusiasts have achieved thus far. Kudos to the people behind the fake profiles!

I have congratulated ISRO’s social media presence with respect to the Mars Orbiter Mission. Their official page is linked to from the ISRO website. This press release tells me that ISRO is yet to understand social media much like many Indians, myself included.

There have been a multitude of unofficial ISRO accounts on the agency as well as it’s various missions, ostensibly trying to ape similar efforts by NASA. These may be well meaning individuals trying to inform the world about ISRO through a channel it is not present on using information from ISRO press releases and news stories. I myself did this when Chandrayaan 1 launched in 2008.

The critical difference, in my opinion, is being open about the fact that the account or the page is not an official ISRO page. I did so on my Chandrayaan 1 representation.

I think one does not go after these people with a legal notice. At least, not until one has sent them a warning.

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